Country music used to be America’s backyard BBQ. Now it’s the world’s block party.
According to LiveNation's new global study, country is riding a worldwide wave—from Nashville to New Zealand, Berlin to Brisbane. And fans aren’t just listening—they’re living it. From the boots on their feet to the soundtracks of their stories, the country glow-up is officially on.
Some fast facts that’ll knock the dust off your dance floor:
- 91% of global fans say country is reaching a wider audience than ever before
- 63% of country fans are Gen Z or millennials
- In Germany, it’s all about FOMO and escape
- In the UK, country is a form of self-expression
- In Scandinavia, fans are chasing life-changing moments
- And in Australia & New Zealand, it’s all about connection and community
- Oh, and 92% of Gen Z say they’re hitting more country shows than they used to
This isn’t just a trend—it’s a movement. And what better way to step into it than in a fresh pair of boots?
At Alvies, we’ve always believed that country style should go wherever the music goes. That’s why our boots are made to move—with you, with the culture, with the moment.
Whether you're front row at a festival in Oslo, belting it out in Berlin, or two-steppin' in Austin—boots belong.
So if you're ready to show up, stand out, and tap into the roots of something real, come get your fit at Alvies. Because country’s not just having a moment—it's creating one.
Check out the full article from LiveNation HERE
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